Time is On Our Side: A study of spare time and how we spend it

This paper details the findings of a UK study into how spare time is used, providing three key findings about leisure, undertaken by British Channel 4 to inform its All4 VOD service.

Time is On Our Side: A study of spare time and how we spend it

David Benabo, Ian Wright

Introduction

Once we strip away working, studying, talking, eating, running errands...how much spare time in a day do we really have? How do we choose to spend this time? How often is it a conscious decision and how often an ingrained habit? And why does any of this matter anyway?

It matters for Channel 4 - and other brands seeking to increase their share of consumers' time - because it defines the moments when people could beusing them. Through...

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