Time is On Our Side: A study of spare time and how we spend it
Introduction
Once we strip away working, studying, talking, eating, running errands...how much spare time in a day do we really have? How do we choose to spend this time? How often is it a conscious decision and how often an ingrained habit? And why does any of this matter anyway?
It matters for Channel 4 - and other brands seeking to increase their share of consumers' time - because it defines the moments when people could beusing them. Through...