Brainy Bar 3: Subtlety, agility and differentiation - three routes to neuromarketing success

This event report covers the neuroscience event, Brainy Bar 3, which explored some of the latest thinking in the applications of neuroscience in advertising.

Subtlety, agility and differentiation: Three routes to neuromarketing success

"Neuro is not exclusively used for testing. Once you feel empowered – as an agency or a client – to act, none of us can ignore neuro. And there's no point in a client testing something with a neuro lens if it hasn't been created with one, too."

So said Trish Rajo Brea, senior CMI manager for global laundry at FMCG giant Unilever. She was speaking to a packed Brainy Bar session held in London in September 2016, jointly organised by Walnut Unlimited, a neuroscience consultancy, and Warc.

De Balanzo talks...

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