Disney Pixar: Finding Dory
Campaign details
Brand: Dentsu / Disney PixarAgency: Opera MediaworksCategory: Mobile VideoRegion: APAC
Objective
Disney Pixar and Denstu enlisted the help of Opera Mediaworks to conduct a campaign in June 2016 to drive awareness of the box office release of Finding Dory. The objective was to create a mobile experience that would excite the target audience including children, families and Disney-Pixar enthusiasts to watch the film and drive ticket sales.
Trailers are key to drive audiences to the theaters but the challenge was that Indonesia has a 48% stall rate...