The Miami HEAT App

This case study describes how the Miami HEAT, a club in the NBA, created a seamless physical and digital experience for their fans via a new mobile platform.

The Miami HEAT App

Campaign details

Brand: The Miami HEATAgency: SapientNitroCategory: Mobile AppRegion: NA

Objective

The Miami HEAT have some of the most passionate fans in the NBA. So, before tackling the challenge of how to better engage those fans in today's digitally connected world, we and the Miami HEAT took a step back to reimagine how digital is transforming the way fans experience and engage with their favorite teams. Together, we observed that while fans were clearly using their mobile phones and accessing content on digital platforms all the time, they didn't...

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