PLAN.NET: WhatsGerman
Campaign details
Brand: PLAN.NETAgency: Mediaplus / Plan.NetCategory: MessagingRegion: EMEA
Objective
More than a million refugees arrived in Germany in 2015. In their baggage: Nothing but hope – and their smartphone. They use it to plan their escape and to stay in contact with family and friends. Arriving in Germany, they face another problem: They have to wait an average of three months for a German course – but language is the most important thing for successful integration. We wanted to change the refugees' situation und help them to start their new...