Paramount Pictures International, MEC, and Phunware Rev Up Mobile Advertising for 'Mission: Impossible - Rogue Nation'
Campaign details
Brand: Paramount Pictures InternationalAgency: MECCategory: Marketing within a Mobile Gaming EnvironmentRegion: NA
Objective
The main objective was to generate awareness for Paramount Pictures International's new action-packed summer blockbuster, "Mission: Impossible - Rogue Nation." There was an inherent global marketing challenge as this was an international campaign where we needed to engage users in 10+ countries (including US, UK, Italy, France, Germany, Mexico, Brazil & more) and make them excited about our film. Thus, it was...