Paramount Pictures International, MEC, and Phunware Rev Up Mobile Advertising for 'Mission: Impossible - Rogue Nation'

This case study describes how Paramount Pictures International revved up mobile advertising for "Mission: Impossible - Rogue Nation" to generate awareness of the film.

Paramount Pictures International, MEC, and Phunware Rev Up Mobile Advertising for 'Mission: Impossible - Rogue Nation'

Campaign details

Brand: Paramount Pictures InternationalAgency: MECCategory: Marketing within a Mobile Gaming EnvironmentRegion: NA

Objective

The main objective was to generate awareness for Paramount Pictures International's new action-packed summer blockbuster, "Mission: Impossible - Rogue Nation." There was an inherent global marketing challenge as this was an international campaign where we needed to engage users in 10+ countries (including US, UK, Italy, France, Germany, Mexico, Brazil & more) and make them excited about our film. Thus, it was...

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