Dell: Play Through Mobile App
Campaign details
Brand: DellAgency: Y&RCategory: Location BasedRegion: NA
Objective
Dell was looking to build perceptions of innovation and thought leadership – to be seen as a leader in the IT industry. The 2016 PGA Match Play tournament was right around the corner, for which Dell was a title sponsor. This was the first year of Dell's sponsorship of the tournament, so it was important to establish a connection between Dell and golf. We set out to explore the relationship between golf and technology, and in doing so to...