Samsung Galaxy S6: Bringing Mobile Geo-Fencing into the Programmatic Age
Campaign details
Brand: Samsung Galaxy S6Agency: StarcomCategory: Location BasedRegion: NA
Objective
Our objective was to re-engineer geo-fencing to align targeting capabilities with Samsung Mobile's U.S. business needs: a programmatic solution that serves ads to consumers both near a store AND in market for a phone to increase traffic to retailers and carrier locations.
Target audience
For mobile phones in the U.S., carriers and retailers ultimately make the sale and getting consumers into stores is a major part of the consumer journey. It's our...