Samsung Galaxy S6: Bringing Mobile Geo-Fencing into the Programmatic Age

This case study describes how Samsung Galaxy re-engineered geo-fencing to align targeting capabilities with Samsung Mobile's US business needs.

Samsung Galaxy S6: Bringing Mobile Geo-Fencing into the Programmatic Age

Campaign details

Brand: Samsung Galaxy S6Agency: StarcomCategory: Location BasedRegion: NA

Objective

Our objective was to re-engineer geo-fencing to align targeting capabilities with Samsung Mobile's U.S. business needs: a programmatic solution that serves ads to consumers both near a store AND in market for a phone to increase traffic to retailers and carrier locations.

Target audience

For mobile phones in the U.S., carriers and retailers ultimately make the sale and getting consumers into stores is a major part of the consumer journey. It's our...

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