AMF Fastigheter: Urban Escape - the Rooftop experience
Campaign details
Brand: Urban Escape by AMF FastigheterAgency: Mobiento / Deloitte DigitalCategory: Lead GenerationRegion: EMEA
Objective
Property company AMF Fastigheter is about to re-construct an entire block in Stockholm into a new city space called Urban Escape, offering an environment for innovation, creativity and co-creation. To attract tenants for the 62 000 m2 offices, and to motivate some of Stockholm's highest fees, it was key to convey the visionary spirit of Urban Escape, rather than handing out traditional real estate brochures and specifications.
The campaign...