Samsung Vietnam: Watch it with the S6
Campaign details
Brand: Samsung VietnamAgency: Leo Burnett VietnamCategory: Cross Media / Cross Mobile IntegrationRegion: APAC
Objective
In 2014, mobile phone market in Vietnam developed exponentially, with a high premium segment growth driven by Apple's iPhone 6 and 6 Plus launch. Samsung shares have been squeezed on both sides - by Apple at the top and Oppo in the entry level.
This year, the Samsung Galaxy S6 and the S6 Edge burst onto the smartphone scene with a whole host of desirable features. The launch is expected...