Lo Kar Lo Baat: Active Wheel

This case study describes how Active Wheel, an Indian laundry brand, used mobile technology to drive sales and brand awareness.

Lo Kar Lo Baat: Active Wheel

Campaign details

Brand: Lo Kar Lo BaatAgency: PHD IndiaCategory: Brand AwarenessRegion: APAC

Objective

In the later half of 2014, sales of Indian laundry brand Active Wheel had declined by 5.3%. In 2015, the challenge was to reconnect with Indian housewives, deliver the message that the product had changed formulation and regain top of mind awareness in a noisy and crowded category.

Target audience

The target audience for Active Wheel belong to lower social economic strata across the length and breadth of the country. These are the people...

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