Nice'n Easy: The Greys Are Here
Campaign details
Brand: Nice'n EasyAgency: Facebook Creative ShopCategory: Brand AwarenessRegion: APAC
Objective
P&G brand, Nice'n Easy (home hair colour) had been facing several years of sales and share decline with limited media budget. We needed to reinvigorate the brand to become relevant for point of market entry women, who are just discovering grey hairs and dispel the belief that Nice'n Easy is just for old people. Other leading colour manufacturers use traditional advertising channels (Print, TV) as the key mediums the drive awareness amongst these women, however...