Dunkin' Donuts: #WTFast
Campaign details
Brand: Dunkin DonutsAgency: DigitasLBiCategory: Product / Services LaunchRegion: NA
Objective
Dunkin' Donuts launched On-the-Go Ordering to improve the guest experience for existing DD Perks members and increase enrollments in the program.
Dunkin' Donuts spent almost two years developing their new app with On-the-Go Ordering technology for DD Perks members. With some of the most loyal customers in the industry, Dunkin' had to go big to modify customers' purchasing behavior and drive new app downloads.
This enhancement marked their largest operational change since launching the drive-thru and was driven...