Bank of Ireland Mortgages
Agencies: Cawley Nea\TBWA and Carat
Introduction & Background
In December 2013 Ireland became the first Eurozone country to successfully exit an EU / IMF support programme. After three years, public finances had met fiscal targets set by the 'troika' who had taken control of the economy. The general government deficit fell under target and would continue to do so in 2014 & 2015.
A pivotal part of this recovery was the input of the banks. Bailed out by taxpayers, several Irish banks owed the country a fortune. Bank of Ireland was the first to repay Irish...