Bord Iascaigh Mhara: Live to tell the Tale

This case study describes how BIM, a non-commercial state government agency responsible for the development of the Irish Seafood Sector, persuaded Irish fishermen to think again and start taking the necessary steps to change the habit of a lifetime and use a Personal Flotation Device (PFD).

Bord Iascaigh Mhara: Live to tell the Tale

Agency: DDFH&B

Introduction & Background

Fishing is universally acknowledged as one of the most hazardous professions in the world[i] According to the HSA (Health and Safety Authority in Ireland), fishing is 13 times more dangerous than construction and 36 times more dangerous than general employment.

The average Irish fisherman encounters four to five near misses each year[ii]. In Ireland, 53 fishermen have died over the last 10 years - a fatality rate that is 69% higher than in the UK[iii]- and most of them weren't wearing...

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