Three does All It Takes for the Irish Rugby Team

This case study explains how Three, a communications brand, created awareness of its sponsorship of the Irish rugby team with the help of an integrated campaign.

Three does All It Takes for the Irish Rugby Team

Agencies: Boys and Girls, MediaVest

Introduction & Background

"I truly believe that if you've got The Try, anything is possible. All it takes, is all you've got."

The Try - The secret to success in life and career

James P Owen

On the 3rd of March 2015, the final stage of Three's merger with O2 would be complete and the O2 brand would cease to exist in the Irish marketplace. Aside from the launch of the iPhone in 2008, this would be one of the biggest events in the...

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