LIDL: Gaining a lot from Living a little

This case study demonstrates how investment and a brand campaign helped Lidl, a German discount supermarket chain in Ireland, achieve impressive growth and increase turnover in a challenging market.

LIDL: Gaining a lot from Living a little

Agencies: Chemistry and Mediaworks

Introduction & Background

In 2001, an alien landed in Ireland, bringing with it a concept never seen before in this market - a discounter supermarket. Being a sceptical bunch, the Irish at first viewed it with suspicion. What was this strange thing, full of strange alien food? However, it wasn't long before the DIY enthusiasts were surprised and delighted to discover an array of drillbits, hammers and spirit levels at unheard of prices. Ski fanatics were also thrilled to pick up all their paraphernalia for prices they couldn't...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands