High Times seeks to bring marijuana into the marketing mainstream
Undergoing explosive growth, the legal marijuana industry needs marketers to elevate it to the next level as a legitimate business.
"People's perceptions of 'reefer madness' have to be removed," Larry Linietsky, the Chief Operating Officer at High Times, a media company specializing in all matters marijuana, told delegates at the Association of National Advertisers' (ANA) 2016 Digital & Social Media Conference in Colorado Springs.
"Cannabis is not just being consumed by people rolling joints … Cannabis is a heavily tech[-based] business. And they are big business. And they...