Target's marketing puts people before platforms

This event report details how Target, the retail group, is pursuing a "people-first" approach to marketing.

Target's marketing puts people before platforms

Diana Marszalek

As marketers continue to grapple with new ways of reaching consumers, Target has found that creating campaigns which prioritize people over platforms is the key to success.

"We spend a lot of time with our consumers understanding their needs – understanding what's important to them, understanding what their values are, and putting ourselves in their shoes," said William White, the Minneapolis-based company's VP/Marketing. "We believe that by putting our guests first, the business results will follow."

This philosophy, in turn, stops Target from rushing towards tools and services that do not meet...

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