How to compile profitable sales leads

This article suggests that good sales leads require a nuanced relationship with social milieus, professional associations, and a number of other indirect routes to lead generation.

How to compile profitable sales leads

Sean BreenDiscoverOrg

Sourcing good sales leads requires sales intelligence, awareness of, and interaction with, relevant social communities, professional organisations, industry events, Google alerts, RSS feeds, and scrutinising LinkedIn.

There's a famous quote from that seminal 1992 movie about sales, Glengarry Glen Ross, in which Jack Lemmon's character, Shelley, contemptuously dismisses the contact data he's been given: "The leads are weak!" The movie also coined the unforgettable phrase: "Coffee is for closers!"

I wouldn't necessarily recommend the movie to those just starting out in sales - it's not exactly a flattering...

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