Strategy and technology: Why planners will move from a subjective approach to a more empirical, objective role
Advances in technology such as AI will mean for planners a move from the free-associating sub approach to a more empirical, objective and advisory role. Future strategists will therefore come in two different forms - strategic technologists and strategic advisors - ushering in a more solid, empirical, tangible and business-centric discipline.
The Future of Strategy
This article is part of a collection of articles on the future of strategy. Read more.
When I started in the business, media...