Point of view: Designing experience

Gareth Kay

This article posits experience as the most compelling draw for a brand, whether that be food, news, anything: as long as it is distinctive.

Point of view: Designing experience

Gareth KayChapter SF

Niki Nakayama is the chef and owner of a Japanese restaurant called n/naka in LA. She's a technically brilliant chef and her food has been lauded as some of the best in America. But what makes n/naka stand out is not just its food but the experience around it.

The design of the experience starts with the concept of kaiseki,a Japanese tradition that harks back to the thirteenth century and is based on local ingredients. The power of this lies in its pacing, flow and sequence of composition, texture,...

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