Strategy: Time for change

This article introduces a series of articles from leading industry thinkers on the future of strategy.

Strategy - time for change

Colin GrimshawWarc

The Future of Strategy

This article introduces a series of articles on the future of strategy. Read more.

Is there a more introspective group of people working in marketing today than strategists (still known as planners in some organisations, at some levels, in some parts of the world)?

Articles headlined 'Planning in Crisis', debates, blogs, discussion groups, even events, regularly take up the theme of the Future of Strategy, accompanied by much soul searching, crystal ball gazing, interdisciplinary skirmishing, passion, optimism/ pessimism, among the strategy community.

Warc has been party...

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