Improving Digital Advertising Experiences with Liquid Creativity

This article shares insights on the best practical ways to improve the user experience for digital consumers.

Improving Digital Advertising Experiences with Liquid Creativity

An industry-wide collaboration to improve digital advertising experiences

ANNA BAGER, SVP and GM, Mobile and Video Centers

We in digital advertising live in an increasingly mobile and multiscreen world where content and advertising messages can be consumed anywhere; the sight, sound, and motion of digital video offer unparalleled opportunities to tell a brand story. Data—and the technology and expertise to transform that data into actionable insights—offer the modern marketer tools of unprecedented scope and power.

Despite these promising trends, our industry's net efforts have resulted in many user experiences that are unsatisfactory, or...

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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

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