- Advertisers are spending on average more than $10 million annually on digital video, representing an 85% increase from 2 years ago.
- Programmatic Video buying is seeing broad adoption and steady growth - accounting for 41% of all Digital Video dollars spent, representing 58% growth over the last 2 years.
- Two-thirds of video advertisers agree that original digital video will become as important as original TV programming within 3 years, that it is more engaging than TV, and reaches an audience that TV has found unreachable.
- The study's proposed checklists on video selling and ODV opportunities both stress...
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