Inside The Metropolitan Museum of Art's Re-Brand and Customer Experience Makeover

The articles explores the design and customer experience re-brand of New York's iconic Metropolitan Museum of Art.

Inside The Metropolitan Museum of Art's Re-Brand and Customer Experience Makeover

Brooke Hemphill

When Cynthia Round, Senior Vice President of Marketing and External Relations for The Metropolitan Museum of Art, was appointed, the iconic institution on Fifth Avenue was facing a very real marketing challenge.

The Met is the largest museum in the United States and home to more than two million works of art, but a study conducted by The National Endowment for the Arts found that just one in five Americans visits a museum every year, down from one in four a decade earlier. At 145 years old,...

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