Pepto-Bismol: Who The F Ck Wants To Follow Pepto On Twitter?

This case study explores how OTC brand Pepto Bismol, an antacid medication, circumvented advertising restrictions in the US with a concise social media strategy.

Pepto-Bismol: Who The F Ck Wants To Follow Pepto On Twitter?

Campaign Summary

In this case study of social promotion by Publicis NY for Pepto Bismol, an antacid medication used to treat temporary discomforts of the stomach and gastrointestinal tract, supplied people with a reason to follow Pepto on Twitter. Using the show Happyish that asked viewers why anyone would follow Pepto, In response, Pepto posted a single tweet, giving Happyish fans a chance to watch Happyish on us. All they had to do to win? Follow Pepto. The social promotion campaign was not only phenomenally inexpensive, it steered clear...

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