LG Electronics: The Art of The Pixel

This case study, the Art of the Pixel, relates the launch of, South Korean electronics company, LG's 4K OLED TV in the US with the insight that ultra-premium consumers are passionate about the arts.

LG Electronics: The Art of The Pixel

Campaign Summary

This case study, The Art of the Pixel, for LG Electronics Inc. the South Korean multinational electronics company, was designed to launch its 4K OLED television in an inventive way based on a singular but powerful insight: "Ultra Premium" consumers were passionate about the arts. The Art of the Pixel leveraged LG's OLED and 4K technologies to serve as a digital canvas for artists, giving LG the content to demonstrate the television's pristine picture quality. The brand developed a new media art competition that allowed for a meaningful experience of the...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands