GE: Podcast Theatre

This case study relates US multinational, General Electric's attempt to present its breakthrough medical technology through a podcast content campaign.

GE: Podcast Theatre

Campaign summary

This case study by New York agency BBDO is a branded content podcast for General Electric (GE), an American multinational conglomerate corporation, to present its new, breakthrough medical technology that uses acoustic soundwaves to heal the human body. GE wanted to deliver the message about its innovative technology by way of equally innovative media solutions. Bringing all the elements together to make something relevant and compelling to a wide audience resulted in the GE Podcast The Message, which became:

  • The most listened to branded content podcast in history
  • First of its kind to reach #1...

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