How Lockheed Martin used VR to revitalise its brand

This article explores the development and execution of Lockheed Martin's large-scale VR experience, in which a school bus was furnished so children could experience a virtual trip to Mars.

How Lockheed Martin used VR to revitalise its brand

Lucy AitkenWarc

Global security and aerospace company Lockheed Martin won 19 Cannes Lions for its Field Trip to Mars this year - more than any other single piece of work. Headquartered in Bethesda, Maryland, in Washington,  D.C., Lockheed Martin was awarded for its innovative use of virtual reality.

Working with McCann New York, its agency for the last three years, it furnished a school bus so that children could experience a virtual trip to Mars. This group VR experience was stronger for not having to rely on individual...

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