Deliveroo cracks Hong Kong with data-driven segmentation and customer experience

The article explains how Deliveroo, a UK-founded food delivery service, successfully launched its product in Hong Kong with data-driven segmentation, localization and a focus on customer experience.

Deliveroo cracks Hong Kong with data-driven segmentation and customer experience

Anna Hamill

When Brian Lo, General Manager of Deliveroo Hong Kong, was tasked with launching the premium food delivery brand in the city a year ago, he was under no illusions that it would be easy.

Though Hong Kong is renowned for its food scene, the UK-founded startup was up against tough competition. The company, which is aggressively expanding across Asia, faced not only established competitors in the food delivery niche but an insular food and beverage industry with just a few owners commanding vast swathes of the local market....

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