Dopamine and the science of social media sharing

This article explores the neuroscience behind social sharing and how brands can better understand dopamine cycles to make social media content more engaging, including programmatic and effective targeting techniques.

Dopamine and the science of social media sharing

Dr. Peter SteidlNeurothinking

According to RadiumOne's latest research on the power of dark social, 84% of social sharing happens away from link trackers via social platforms such as email, copy-and-paste links in instant messaging apps and texting.

With a huge majority of social media ad-spend being directed toward public social media channels, that's a big challenge for brands as they grapple with a fast-moving social media landscape.

Source: RadiumOne, 'Drugs, Data, Tech: Has Marketing Utopia Arrived?'

An understanding of the neuroscience around social sharing, and how marketers can use...

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