Is augmented reality a fad or a credible marketing platform?

This article presents the views of five industry experts on the future of augmented reality, following the success of the mobile game Pokémon GO, and recommendations for brands looking to enter this field.

Is augmented reality a fad or a credible marketing platform?

Pokémon GO has encouraged millions of people around the world to pick up their smartphones and hunt animated "pocket monsters" hiding in the great outdoors. As a result, brands are now revising their views on augmented reality (AR), too.

This technology has, of course, hovered on the marketing fringes for several years. But the runaway success of Pokémon GO – where players search for digital creatures, and send them into battle, in real-world venues ranging from stores and coffee shops to museums – seemingly heralds a turning point for this...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands