Trend Snapshot: Pokemon GO and the next wave of augmented reality

This article provides an overview and analysis of Pokémon GO, a mobile game that blends real-life environments with digital components such as sound and animation, and that is predicted to be a tipping point for augmented reality technology.

Trend Snapshot: Pokémon GO and the next wave of augmented reality

This Trend Snapshot includes:

  • Trend overview: what it is and why it's important
  • Brands ahead of the curve: examples from McDonald's, Stonyfield and T-Mobile
  • What it means for brands: expert insight from Michael Koziol of Huge and Rachael Lonergan of Foundation
  • What we can expect: where this trend might lead
  • Next steps: how to respond
  • Further reading: where to find more on this subject

Trend overview

Pokémon GO became a cultural phenomenon almost immediately after launching in early July 2016.

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