How Gatorade uses multiplatform storytelling to drive brand love

This event report examines how Gatorade uses multiple platforms to promote its products and build it brand.

How Gatorade uses multiplatform storytelling to drive brand love

Diana Marszalek

Some 50 years after a team at the University of Florida brewed the first batch of what would become Gatorade, PepsiCo continues to morph the iconic drink into a massive sports-fuel business division offering products including bars, chews and – starting in 2017 – custom hydration kits.

Kenny Mitchell, Gatorade's Senior Director/Consumer Engagement, says its expansion over the last decade reflects a commitment to evolving with the needs of athletes, from big-name pros to little leaguers. And that expansion is supported with a storytelling strategythat is evolving...

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