The State of The Industry: Mobile Marketing in EMEA

This report summarises the findings of Warc's latest mobile marketing survey, conducted across EMEA on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing activities.
  • The survey finds that almost half (45%) are planning for mobile budget increases of more than 25% in the next year.
  • The majority of respondents currently allocate less than 10% of budgets to mobile.
  • A majority of marketers are investing in mobile video (65%) and location data (56%) this year.
  • Over the next five years mobile wallet, virtual reality and augmented reality are widely expected to gain prominence....

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