Device use in web surveys: the effect of differential incentives

This paper hypothesises that conditional differential incentives can increase overall participation rates and the proportion of respondents who use a particular device in web surveys.

Device use in web surveys: the effect of differential incentives

Aigul Mavletova

National Research University Higher School of Economics, Russia

Mick P. Couper

Institute for Social Research, University of Michigan

Introduction

The growth of smartphone and mobile internet use has led to an increase in the number of respondents starting web surveys on their mobile devices, whether the surveys are mobile optimised or not (Kinesis 2013; Jue & Luck 2014). The proportion of respondents who start surveys on mobile devices varies from 10% to 40% in the panels, depending on the type of panel, country and sample composition (Callegaro 2013;...

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