Device use in web surveys: the effect of differential incentives
Aigul Mavletova
National Research University Higher School of Economics, Russia
Mick P. Couper
Institute for Social Research, University of Michigan
Introduction
The growth of smartphone and mobile internet use has led to an increase in the number of respondents starting web surveys on their mobile devices, whether the surveys are mobile optimised or not (Kinesis 2013; Jue & Luck 2014). The proportion of respondents who start surveys on mobile devices varies from 10% to 40% in the panels, depending on the type of panel, country and sample composition (Callegaro 2013;...