A new era in building great brands for Indonesia: Unlocking the power of your brand to drive growth
Executive Summary: A new era in building great brands for Indonesia
At his inauguration speech in October 2014, Indonesia's newly elected president Joko Widodo quoted the first incumbent of the role, Bung Karno:
"To develop Indonesia into a great, strong, prosperous and peaceful nation, we must possess the heart of 'cakrawarti samudera,' namely the heart of a sailor who courageously sails through big currents and rolling waves."
As a new and complex brand building landscape in Indonesia...