Behavioural Economics Primer: Social norms – part 1
Behavioural economics
This article is part of Warc's Behavioural Economics Primer.
We have a common tendency to adopt the opinions and follow the behaviours of the majority to feel safer, to avoid conflict or simply to be more cognitively efficient in our decision-making.
Why?
We might do this for two different reasons:
- We use what others do as a shortcut for decision-making. We don't always have time to fully research choices and cannot be experts in everything. So sometimes it can be useful simply...