Global Marketing Index, July 2016: European Budgets Tumble After Brexit Vote

This article summarises the results of the Global Marketing Index (GMI) for July 2016, when market budget growth was seen to turn negative in Asia and the Americas, and fall steeply across Europe.
The European TV Budgets Index bore the brunt of the cuts, the report notes, though digital and mobile budgets continued to rise in all regions....

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