Influencer and advocacy marketing in Asia's emerging markets: what brands need to know

The article explores the power of community, influencers and advocacy marketing in Asia's emerging markets and how brands can capitalize on these trends.

Influencer and advocacy marketing in Asia's emerging markets: what brands need to know

Kunal Sinha

One of the defining characteristics of the emerging middle-class in the world's fastest growing markets is a strong sense of community.

The Velocity 12 markets– defined by Ogilvy and Mather as Brazil, Nigeria, Mexico, China, Bangladesh, Philippines, Egypt, Pakistan, India, Myanmar, Indonesia and Vietnam – contributed 82% of global economic growth in 2015. What's more, 87% of the emerging middle class in these markets believe that technology is playing an ever more important role in their lives. Asia's emerging markets in particular are...

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