How Unilever, Nestlé and the British Council harness the power of social good
Marketers have become increasingly focused on brand purpose over recent years. This trend is built on hard data, too: brands with a credible purpose see hard business results - as well as improvements in brand perception.
That was the main conclusion from ‘Harnessing the Power of Social Good', an event organised by global insight and brand consultancy Flamingo and the UK Account Planning Group (APG), and held in London in July 2016.
L-R: Godfrey, McDonald, Porter, Brooks (with Flamingo's David Burrows). Image...