CloseUp: First Move
Campaign details
Lead agency: Mindshare FulcrumCountry: IndiaIndustry Oral healthMedia: Cinema, Content marketing, Events & experiential, Games & competitions, Internet - display, Internet - general, Internet - microsites, Internet - search, Magazines - consumer, Mobile & apps, Newspapers, Online video, Outdoor, out-of-home, Packaging & design, Print - general, unspecified, Radio, Social media, Television, Television - direct responseBudget: 1 - 3 million
Executive summary
Oral-Care is an essential that consumers cannot do without. In India the category is highly cluttered with several brands and their variants built on the back...