Huggies Newborn Diapers: How a Touching Insight helped the brand deliver before the hospital
Campaign details
Brand owner: Kimberly-ClarkLead agency: Mindshare Vietnam, Ogilvy & Mather VietnamBrand: HuggiesCountry: VietnamIndustry Baby careMedia: Content marketing, Email marketing, Integrated, Internet - display, Internet - general, Internet - microsites, Internet - search, Magazines - consumer, Online video, Product sampling, Sales promotion, TelevisionBudget: 1 - 3 million
Executive summary
The Huggies "First Touch" campaign isn't just about how Huggies communicated a new product, or successfully sold more than ever.
It's about how Huggies...