Bajaj V: The Nation's Bike

This case study shows how Bajaj Motorcycles, a motorcycle brand, honored one of India's iconic warships and reconnected with its target audience with an integrated short-term campaign.

Bajaj V: The Nation's Bike

Akshaya Karanth

Campaign details

Brand: Bajaj VBrand owner: Bajaj MotorcyclesLead agency: Leo Burnett, MumbaiCountry: IndiaIndustry: Motorcycles, bikesMedia: Cinema, Events & experiential, Integrated, Internet - general, Internet - microsites, Newspapers, Online video, Packaging & design, Point-of-purchase, in-store, Public relations, Television, Word of mouth, advocacyBudget: 500k - 1 million

Executive summary

This case study describes how Bajaj Motorcycles's V became one of the most anticipated & successful launches in the category's history by bringing an entire nation together.

Bajaj Motorycles, one of India's leading...

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