Philam Life: Real Answers
Campaign details
Brand owner: Philam LifeLead agency: DDB ManilaBrand: Philam LifeCountry: PhilippinesIndustry Insurance, InvestmentMedia: Online video, Social media, Word of mouth, advocacyBudget: Up to 500k
Executive summary
Overseas Filipino Workers are the most significant drivers of the Philippine economy. They are often hailed as the country's unsung heroes because of the separation they endure from their families in order to work abroad.
Every year, more and more Filipinos join the ranks of OFWs, yet there's still a lot to be done to bring...