HDFC Life: Leave Behind more than Money

This case study shows how HDFC Life, an insurance brand, increased brand affinity with an emotional content platform for its Indian customers.

HDFC Life: Leave Behind more than Money

Campaign details

Brand owner: HDFC Standard Life Insurance CompanyLead agency: The Leo Burnett Group, IndiaBrand: HDFC LifeCountry: IndiaIndustry InsuranceMedia: Cinema, Email marketing, Events & experiential, Integrated, Internet - general, Mobile & apps, Newspapers, Online video, Outdoor, out-of-home, Print - general, unspecified, Product placement, Public relations, Radio, Social media, Sponsorship - event, property, TelevisionBudget: 1 - 3 million

Executive summary

A brand which walks the talk

HDFC Life celebrates the role of the hard to replace man who forms the backbone...

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