HDFC Life: Leave Behind more than Money
Campaign details
Brand owner: HDFC Standard Life Insurance CompanyLead agency: The Leo Burnett Group, IndiaBrand: HDFC LifeCountry: IndiaIndustry InsuranceMedia: Cinema, Email marketing, Events & experiential, Integrated, Internet - general, Mobile & apps, Newspapers, Online video, Outdoor, out-of-home, Print - general, unspecified, Product placement, Public relations, Radio, Social media, Sponsorship - event, property, TelevisionBudget: 1 - 3 million
Executive summary
A brand which walks the talk
HDFC Life celebrates the role of the hard to replace man who forms the backbone...