HDFC Life: Financially Stronger than Cancer
Campaign details
Brand owner: HDFC Standard Life Insurance CompanyLead agency: The Leo Burnett Group, IndiaBrand: HDFC LifeCountry: IndiaIndustry InsuranceMedia: Cinema, Email marketing, Integrated, Internet - general, Newspapers, Online video, Outdoor, out-of-home, Print - general, unspecified, Public relations, Social media, TelevisionBudget: 1 - 3 million
Executive summary
HDFC Life wanted to launch a specialized cancer care plan, targeted specifically at SEC A+ and A (since this was a niche product) when a certain amount of Cancer coverage already exists under some Health...